Email marketing encompasses a wide range of tasks aimed at strategically reaching your audience and fostering brand loyalty. These tasks include designing professional and visually appealing emails, crafting attention-grabbing subject lines, and writing personalized content tailored to specific audience segments. It also involves managing subscriber lists, setting up automated workflows like welcome sequences, drip campaigns, and product promotions. In addition, email marketing professionals continuously track and analyze key performance metrics such as open rates, click-through rates, and conversion rates, ensuring each campaign is optimized for maximum engagement and ROI.